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The Web is undergoing changes at an unprecedented pace and so are markets and businesses.
Organizations in the past were satisfied with their pretty looking and content rich
websites and web pages. However, it was soon understood by companies worldwide that a website was not
enough. It needed to be promoted! Websites that were not well promoted eventually turned into
just electronic brochures and cost centers delivering no real value. Soon the quest for targeted
traffic began and slowly companies started looking for Internet marketing tools and media.
There is no better medium in the world than promotions on search engines like Google,
Yahoo!, MSN and AltaVista. The traffic that these search engines generate in a month is probably
equal to a whole country’s population! The business potential of search engine promotions is unimaginable.
However, is being registered with leading search engines enough? What if your rank on important
keywords gets you on the 700 th page on search results? Needless to say,
being present on the first 2-3 pages on critical keywords for your business
is essential to harness the true power of the World Wide Web. Here you step
into the realm of Search Engine Optimization (or SEO) and
Search Engine Rankings.
SEO or
search engine optimization is a long-drawn, knowledge and manpower
intensive process of promoting websites on leading search engines and directory
listings. It is an amalgamated technique involving detailed programming, creative
standards, content management, search engine analysis, web crawler analysis,
manual submissions and traffic and rank analytics. Viknet software boasts of a super
specialization in search engine optimization and search engine promotions
offering guaranteed search engine ranking services to our Clients.
Our Team has promoted over 80 websites for Indian and overseas
Clients and the results have driven serious business value for
them in terms of customer acquisition and brand visibility.
The concept behind
Search
Engine Marketing (SEM) is quite simple: when a
consumer or business person searches the Web through either
a text box or by clicking through a directory hierarchy,
they are in hunt mode. This mode is unique because it
indicates that the person is looking for information,
usually of a direct or indirect commercial nature. Marketers
understand that this hunt mode means that the searcher may
very well be somewhere in the buying cycle, researching a
product or service to try and satisfy an immediate need or
future need. That makes search engine results some of the
best sources of targeted traffic, whether that traffic
originates from "organic" unpaid search listings or paid
advertising listings.
To leverage the power contained within this targeted traffic
source, marketers must understand how to effectively use
both paid Pay per click or PPC and organic SEM popularly
known as SEO and what they can expect each methodology to
achieve. Search engine traffic is unique in the following
ways:
Search engine
traffic is a non-intrusive method of Internet marketing. The
majority of online and offline advertising intrudes on the
audience, interrupting their activities. Search is unique in
tapping a searcher at the exact moment they are seeking
knowledge or a solution. Searchers are on a mission it's
just-in-time marketing.
Search engine
traffic originates from a voluntary, audience-driven search.
This means the visitors from a search results link have not
only selected your listing from among your peers, but chose
the search query that resulted in your listing being shown.
Search engine
traffic results from a fixed inventory of searches. To truly
qualify as search engine traffic (or pure search traffic), the
search must be one that the searcher initiated as a search (
say via Google ), either by clicking a search link in a
directory style portal ( say Yahoo ) or by filling out a
search query box.
Organic search
engine marketing (achieved from SEO) combines the best
practices of technology, usability, copy/linguistics and
online PR. This is because many search engines base their
relevancy algorithms on a combination of the text they see on
a page or site, combined with external elements such as links
and user behaviors/preferences.
The main steps followed during and after the implementation of an SEO exercise are broadly as follows –
Target Market Identification in Coordination with the Client
Keywords/Key Phrases Suggestion and Finalization (Using various proprietary & Internet tools)
Selection and Focus Plan of various Global and Regional Search Engines
(like Google, Yahoo!, MSN, AltaVista, Rediff) and Directories (like DMOZ)
Web Pages Optimization based on over 250 SEO Compliance Rules
(content, design, programming code and architectural optimization)
Web Crawler/Bot Analysis
Strategic Submissions to Hundreds of Search Engines, Directories and Web Blogs
Search Engine Listing Follow-Up and Outcome-Based Reengineering
Implementation of Maintenance Drill and Submission Scheduler
Ongoing Reporting and Web/Traffic/SEO Analytics.
These are the main
services involved in search engine optimization process:
Step 1
1. Key word Density
2. Keyword Prominence
3. Title
4. Meta Tags
5. HTML Codes & Broken Links
6. Browser Compatibility
7. Content
8. Page Ranking
9. Link Popularity etc.
Step2
1. HTML code & broken links correction
2. Correction of content if needed
3. Keyword density correction
4. Changes in Meta Tags and Title
5. Search engine optimization (seo)
6. Manual submission in search engines & directories
7. Link Development - Reciprocal or one-way Links
8. Submission in Category wise and country wise Search
Engines and Directories
step3
1. Periodical checking of listing
2. Periodical checking of ranking
3. After getting the ranking - maintenance of status for one
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